Who we are

To provide quality goods and services relevant to the social and economic needs of the citizenry.

A philosophy enshrined in the corporate vision of Mitsui Industria Corporation, a manufacturing/distribution company established in 1984.

Mitsui Industria Corporation was organized mainly to manufacture stainless steel flatware (spoon & fork) intended for the local and international markets. The demand for stainless flatware became so high that several affiliate companies were created to cater for the needs of foreign clients. Some notable customers were WMF and Oneida. As of today, Mitsui Industria Corporation is the sole manufacturer of stainless flatware in the Philippines with distribution points ranging from Luzon to Mindanao.

In early 2009, the company decided to create a distribution arm, which would focus on distributing quality brands from foreign countries. Applying a multi-level strategy (distribution/marketing/after-sales service), this division managed to grow its sales, product lines, and manpower in a short span of three years. As of early 2013, two brands have been successfully integrated to this division: Rinnai and Zojirushi.

With its proactive approach in doing business, the brand development unit of Mitsui Industria Corporation is committed to work hard to provide quality products and services to existing and future customers. No amount of serious competition could force this company to sacrifice the quality of its products and services. This is a testament to Mitsui’s continuing story of excellence in the field of entrepreneurship.

History

Mitsui Industria Corporation is the sole manufacturer of stainless steel flatware in the Philippines.

The passion and dedication of its founder spurred the birth of Mitsui in 1984 then engaged in the manufacturing of stainless steel flatware (spoon & fork) intended for the local and international markets. Due to the high demand of flatware items in Europe and the United States, the brand development unit (BDU) of Mitsui decided to supplement the company’s operation by creating a new company, Mitsuboshi Cutlery Co. Phils., in 1989. This company would specialize in the production of spoon, fork, and knives designed to cater the taste of European clients. Oneida and WMF are some of the notable clients of this company.
Mitsui Industria Corporation

 

With their fine performance and strong leadership, the top managers of Mitsui managed to win several coveted awards in other countries. In 1988, they won the “Gold Cup Award for Leading Enterprises,” an award given by the Confederation International De Empresas De Marketing Imagen Y Publicidad to companies that excel in their respective fields. As a testament to Mitsui’s emphasis for quality, the top managers of Mitsui also won the “20th International Trophy for Quality Award” in the succeeding year. They all travelled to Madrid, Spain to accept this award.

mitsuboshi

Universal Stainless Ware Manufacturing Co., Mitsui’s sister company, also managed to succeed in the Philippine market. Established in 1979, this company is engaged in the production of cookware sets intended for the local market. One of the most notable brands produced by this company is the Crown brand.

usware

 

Today, Mitsui has expanded to include a distribution arm. The objective of this division is to introduce and develop reputable brands from other countries. As of early 2013, two brands have been successfully integrated to this division: Rinnai and Zojirushi. Both brands are major players in their respective fields. Mitsui also has affiliate companies in the beverage and travel industries. Despite years of enduring success, Mitsui continues to work hard to ensure its existing and future customers are always satisfied.